The
report titled “Global Licensed Merchandise Market-Focus on Licensed Toys:
Trends and Opportunities (2016-2020)” analyzes the potential opportunities and
significant trends in the global licensed merchandise retail market, with
special focus on licensed toys. The report provides detailed analysis of the
market size and segmentation of the industry with regional focus on major North
American markets such as the United States and Canada and Asia Pacific region.
The US is the birthplace of many international licenses and is the biggest
licensed toys market globally. Europe is the second largest licensed toy region
in the world. Asia Pacific is catching up by being home to seven out of the top
10 most heavily licensed traditional toys and markets globally.
Get More Information of Global Licensed Merchandise
Market-Focus on Licensed Toys Report @ http://www.orbisresearch.com/reports/index/global-licensed-merchandise-market-focus-on-licensed-toys-trends-and-opportunities-2016-2020 .
The
report also assesses the market share of the industry based on popular
licensing categories like Character/Entertainment, Corporate Brand, Fashion,
etc. Business profiles and analysis of the business strategies of the leading
companies operating in the segment such as Disney Consumer Products, Inc.,
Warner Brothers Consumer Products, Inc. and Viacom Inc. are also included in
the report.
Geographical Coverage
The US
Canada
Asia Pacific
Company Coverage
Disney Consumer Products, Inc.
Warner Brothers Consumer Products, Inc.
Viacom Inc.
The US
Canada
Asia Pacific
Company Coverage
Disney Consumer Products, Inc.
Warner Brothers Consumer Products, Inc.
Viacom Inc.
Executive Summary
Licensing refers to the business arrangement allowing one company to permit another company to manufacture its products for a specified payment. There are practically no limits on merchandise that can be licensed. It can range from bed sheets to running shoes; clocks to rings; shower curtains to stuffed animals, etc. Character licensing accounted for major share of global licensed merchandise industry in recent years. Licensed character toys especially Hollywood Action Figures has been most dominant category driving sales. Licensing plays a vital role in driving sales and new product launches within toys industry overall.
Licensing refers to the business arrangement allowing one company to permit another company to manufacture its products for a specified payment. There are practically no limits on merchandise that can be licensed. It can range from bed sheets to running shoes; clocks to rings; shower curtains to stuffed animals, etc. Character licensing accounted for major share of global licensed merchandise industry in recent years. Licensed character toys especially Hollywood Action Figures has been most dominant category driving sales. Licensing plays a vital role in driving sales and new product launches within toys industry overall.
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Market-Focus on Licensed Toys visit
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Some of
the factors driving sales of licensed toys and licensed merchandise market
overall are high demand from emerging markets, rise in spending on toys by kids
and release of blockbusters especially Hollywood movies. Major market
constraints are toy safety, counterfeiting of toys and unfavorable structural
trends in the market globally. Key trends prevailing in the market includes
Sales of licensed toys dominated by Action figures, Advent of Drones and
Self-driving cars and launch of Interactive Barbie Doll by Mattel.
Some Points From TOC:
1. Executive Summary
2. Licensed Merchandise Industry:
Overview
2.1 Licensing Basics
2.1.1Types of Licenses
2.1.2 License by Property Type
2.1.3 Advantages of Licensing
2.2 Licensed Merchandise
2.1 Licensing Basics
2.1.1Types of Licenses
2.1.2 License by Property Type
2.1.3 Advantages of Licensing
2.2 Licensed Merchandise
3. Global Licensed Merchandise
Market
3.1 Market Sizing Actual & Forecasted
3.2 Market Share
3.2.1 Market Share by Category
3.2.2 Market Share by Region
3.2.3 Market Share by Length of Licensing Agreement
3.1 Market Sizing Actual & Forecasted
3.2 Market Share
3.2.1 Market Share by Category
3.2.2 Market Share by Region
3.2.3 Market Share by Length of Licensing Agreement
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